Does your list of goals for 2018 include MORE SUCCESS?

Would you answer ‘yes’ to any of the following?

  • Want to change the world, but don’t think you can?
  • Have a story to tell? Yours, someone else’s, a character you invented?
  • Wish you had a sure-fire way to expand your professional network?
  • Would you love to be considered an Authority in your field? Your business?
  • Ever thought of writing a book, but haven’t?

What you need to do is WRITE A BOOK!typewriter-676929_1280

Why Haven’t You?

  • “I don’t know how!”
  • “I suck at writing! My 8th grade English teacher told me so!”
  • “It’s not the right time!”
  • “I’d never get a publishing deal.”
  • “If I did, no one would read it anyway.”
  • “If anyone read it, they’d probably think it sucked.”
  • “I’m not really an expert.”
  • “I wouldn’t know what to write about.”
  • “I can’t TYPE!”
  • “I hate sitting down to the computer for hours!”
  • “I’m not a writer! I’m a _____!”
  • I’ve already WRITTEN a book, and no one bought it!”

What a bunch of Fear-based crap! None of those things are true, or necessary, and I can prove it to you!

You don’t have to ‘be a writer’ to ‘write a book.’ Experts don’t usually write, they become experts by writing. Writing is a learning process. It MAKES YOU an expert! You have tons of experience and knowledge that would make a great book, probably SEVERAL BOOKS! There are no great writers, only great REwriters. First drafts are supposed to suck. That’s why there are editors. You don’t have to type 100 words a minute, in fact, you could write an entire series of books and NEVER touch a keyboard! If you can speak into your cellphone, you can write a book! If your book didn’t sell, that’s because you didn’t understand HOW to sell a book, not that books don’t sell

“But I don’t really WANT to write a book!”

That might be true, but have you ever thought of the BENEFITS of writing and publishing a book? Hear me out for a minute…

Why you should write a book?

  1. It’s a great way to Change the World, one reader at a time!
  2. Stories sell books faster than anything else, except for the cover and title, that is.
  3. Your book can be your introduction to your network and field. “Nice to meet you. I’m a #1 Amazon Best Selling Author! Here’s my book!”
  4. Nothing you do will set you up quicker as an authority than publishing a book and promoting it to #1 on Amazon!
  5. You DON’T NEED a PUBLISHING DEAL! They’re obsolete! Traditional publishing is dying fast. Securing a deal from one of the old guard houses might make you FEEL validated, but it will NOT SELL BOOKS. You have to market your books. If you’re going to do all the marketing anyway, you might as well be getting 30-70% royalties! You won’t get anything close to that with a traditional publisher. Ever.
  6. Oh yeah, you can make LOADS OF MONEY! Yep. One of the best things a book can do for you, besides bringing in royalties, is bring in LEADS for your BUSINESS! A book can be an amazing lead magnet to sell other products, and to generate thousands of email subscribers that you can turn into life-long customers! Thousands of business people in every conceivable market are doing this every day. If you aren’t, you’re missing out on tons of customers.

Or maybe you HAVE written and published a book, but haven’t figured out how to SELL BOOKS?

I’ve been there. It’s a totally different skill, but it can be learned!

The TIME IS NOW! You can become a Best Selling Author!

I will show you how to go from “NO IDEA” or “MY BOOK IS GATHERING DUST ON THE SHELVES


I’m completely sincere. It’s totally possible if you follow the plan. It’s not magic. It’s buttloads of hard work, and it’s not for the weak of mind or will, but you CAN do it. I’ve done it, and many other people have as well.

My Story

I struggled for years to succeed in many different businesses, and spent over a decade in academia, working on a PH.d. that was never going to bring me the success I wanted.

A couple years ago, in a fit of despair for the state of the world, I said to myself, “Self, you’re a pretty smart dude. Not the smartest in the world or anything, but pretty damned smart. If humans created all the problems in the world, then humans can solve them!” So I decided to write a book about how ordinary people can affect change. It took me nearly a year to write Be a Hobbit, Save the Earth, but I FINISHED IT!

Then I self-published it, and waited.
And then I waited some more.
I tried everything in every book to find readers for my book.
I set up a website.
I wrote a few hundred articles.
I shouted my book out on Social media, told my mom, my friends, and neighbors…
But my sales were like watching grass grow, in the winter, in Minnesota. It was painful in the extreme.

Here are the numbers

Between December, 2014 and October of 2016, I earned a grand total of $553.60, for about 100 books, sold. That’s for the Kindle ebook version of Be a Hobbit, Save the Earth.

On all the other outlets (Nook, Kobo, Smashwords, iBooks), I sold a grand total of 1 book. ONE! In 22 months I managed to sell about 5 books per MONTH!

Pretty pathetic. But there are thousands of authors out there selling even less!

Then I decided to write another book.

Hey, two books are better’n one, right?
During that process, I found a coach who turned me on to a system that seemed to have promise. It worked beyond my imagination.

Thanks to that system, I’m a TWO TIME, #1 Amazon Best Selling Author! (Since I wrote this originally, I applied the same system to my first book and it reached #1, too!)

#1 Amazon Best Seller End of Fear Itself

Screen shot from Amazon!

And I’ve seen a lot of other people become one, too, following that same system.

My new book, The End of Fear Itself, reached #1 in one three categories. In just over four months, it’s sold over 800 copies in the paid store, and was downloaded 955 times for FREE! Those free copies were instrumental to the launch of the book. (Something I’ll teach you about)

I’ve tweaked that system, and now I’m going to share it with you.

Who am I? Why am I the Best Choice for You?

  • I’m a two-time best selling author. I’ve done it. Doing it again is simply following the formula. It’s not luck, or fate, or a roll of the dice. It’s a formula.
  • Can I guarantee you’ll reach #1? No. No one can guarantee results. If they say they can, they’re lying to you. What can I guarantee? Simply that I will show you the steps to success, and help you any way I can to reach it. This is NOT a get rich quick scheme. It’s a lot of hard work, but it’s worth it.
  • My system is a combination of all the best stuff I’ve ever come across, from the best authors on the planet, writing coaches, social media authorities, marketing geniuses, and philosophers, along with my own experience as a writer and teacher, and I’m always working to make it better. Why? Because I’m a self-published author, too! I’m constantly learning new stuff, and when I find something that works, I’m definitely gonna share it with you!
  • I have 51 years of life experience. That alone doesn’t mean sh*t. But combined with what I’ve learned about self-publishing, it means you’re getting cutting edge, new ideas, AND a lifetime of wisdom, all in one package.
  • I can flat out teach! I’ve been a teacher and lecturer at the University, high school, and middle school level. I’ve learned a lot about teaching people how to do stuff, especially writing.
  • I have written thousands of pages, probably tens of thousands.
    • Hundreds of kick ass blog articles on
    • Academic papers, and a Master’s Thesis
    • I’ve self-published 2 books, totaling 800 pages.
      • Both of them have been #1 Amazon Best Sellers.
    • I’m an accomplished storyteller. Read my article, “Darth Vader and the Return of the Balrog Blender.” While most of what I’ve written is non-fiction, I DO know how to tell a story, and that’s something every book should do: fiction and non-fiction alike. I can help you tell your story in a way that will pull readers in and keep them hooked.
  • I’ve done all the FAILING FOR YOU! I’ve tried loads of things in life and failed over and over and over. I don’t want that to happen to you. If you’re already there, then I want to help you finally realize the success that is waiting for you on the other side of publishing your book. All you have to do is take my advice, implement the plan, and succeed!
  • I also know EVERY SINGLE FEAR that you’re going to face as a writer, and WHAT TO DO ABOUT THEM! Hell, I wrote an entire book about Fear. I will help you face those Fears and KICK THEIR ASS!
  • I’m going to give you practical advice, boiled down to the things that actually work, not a pile of ‘DO EVERYTHING’ and fail. I’ve already done that. It sucks.

Could you hire someone else to help you? Yep. You certainly could. There are great programs out there. My goal is to improve upon what they’ve done, so that you benefit from the simplicity of my hybrid system. Plus, there are so many people in the world that need to or want to write a book, that even a thousand such programs wouldn’t be able to handle them all.

Don’t wait any longer to write that Great American Novel, or the World Changing Book that you’ve been dreaming about. Don’t sit by and watch other people in your professional field become THE authority, because you were afraid to step outside of your comfort zone and put your message out there.


Here’s the nuts n bolts of what you’ll get:

  1. A proven system to take you from NO IDEA to BEST SELLER, if you follow it!
  2. The best advice I have to give on the entire process.
  3. Membership in the College of FearLess Self-Publishing Mastermind Group on Facebook.
  4. You’ll be in a group of like-minded individuals all working together to succeed. They’ll help to keep you accountable to yourself, join your LAUNCH TEAM, write reviews, and cheer you along as you reach your goal of BEST SELLING AUTHOR!
  5. I’m in the group! Yes, I’ll be there the entire time, jumping in to help out, answer questions, and give regular advice and tips. I also cheer!
  6. Weekly Live Video Seminars! Every week, we’ll get together, live. You’ll be able to post questions ahead of time, and usually DURING the seminar, so I can give you my best answer right then! If I don’t have the answer, I’ll GO FIND IT, then post it in the group for everyone to see. Can’t make it to a seminar? No problem! They’ll always be loaded to Facebook and YouTube so you can watch them later!
  7. A host of videos with the best advice out there on writing, self-publishing, and book marketing. These will be posted regularly on the Facebook Group, where they’ll stay.
  8. Loads of helpful DOCUMENTS, and CHECK LISTS to help you with the entire process!
  9. TIMELINES to help you keep all of your tasks in order! I’ll tell you WHAT to do and WHEN TO DO IT!
  10. Access to hundreds of Facebook Groups and Independent Websites that will help you PROMOTE and MARKET your book! Many of these are FREE!


If you join another self-publishing school, you’re gonna pay at least $45 a month! Some of them are a lot more than that!

Since the College of FearLess Self-Publishing is new, I need bold individuals who aren’t afraid to be FIRST! If you’re truly FearLess and willing to join NOW, I’m going to give you a break. Plus, I’m pretty awesome.

Why give a break?

Because I want to help you succeed. If you succeed, I succeed. I love helping other people reach their goals, make money, become authorities in their field, expand their possibilities, tell their stories, and CHANGE THE WORLD! After all, I wrote both of my first two books with that goal in mind. How better to change the world than to help other authors with the same aspirations?


for ONLY $29.99 a MONTH!

And you’ll be locked in on that price FOREVER, as long as you remain a member!

But that’s not all…

Soon, I’ll be offering a Graduate Level Webinar Course, where I’ll walk you through the entire process, literally step by step! This course is gonna be $1000 or more! But if you’re in the mastermind, you’ll get 20% off the price of any future Graduate Level Webinar Courses I offer, as long as you’re still a paying member!

Don’t wait, ’cause I ain’t gonna keep the price at $29.99 forever.


If for any reason, you’re not completely satisfied, or the mastermind wasn’t what you expected, I’ll refund your first month’s tuition, if you cancel within the first 30 days. But I’m confident that’s not going to happen. If you really want to write and publish a book, you’re gonna love this program.


  1. Cick the Subscribe button below, which is through PayPal, and will set you up for automatic payments each month, so you don’t have to remember to do it. (Payments will appear as Shireness Publishing in your bank statement)
  2. Subscribe to my email list, if you aren’t already. (at the bottom of the page).
  3. Then go to the FACEBOOK GROUP and click ‘JOIN’. I’ll add you to the group as soon as I see the request. (Might take a few hours, if I’m not online)
  4. Once you’re in the group, make sure to introduce yourself in a post!